Extremism and tension over possible terrorist attacks in Europe has put the magnifying glass on all the activities that arise around refugees, from social programs to corporate advertising, which caused Jaguar , Land Rover and Sandals to be singled out for their errors Philippine Mobile Number Database in their digital advertising . The English newspaper, The Times , revealed that these companies, in addition to others, invested in digital and print advertising in the same spaces where ads for terrorists, extremists, white supremacists and even pornographic ads were published.
Before the publication, the firms immediately withdrew their ads, being that Jaguar, Land Rover and Sandals are now re-evaluating where to place their digital advertising, and the latter was more strict by asking that each site, portal or medium where it would publish its advertising be investigated. The Times investigation revealed the “modus operandi” of the companies, who inserted their advertisements in videos or propaganda of the Islamic State , without even questioning or withdrawing it, for which they were accused of “financing terrorism.”
The Times argued that brands must take care of their safety, that is, now they must show interest that they are willing to face the problems. The analysts of the English newspaper believe that the effort of the companies is “a first step” to stop this type of advertising, since they must include Phone Number List security seals, blockers of extremist content, however, that will not give 100 percent of guarantee to firms because they are not responsible for the content people consume on the internet. However, it has been shown that in any medium, brands must select media placement as carefully as they design their marketing strategies.
