Félix Muñoz , consultant and professor of Marketing and india mobile number details with name Communication, was in charge of leading and moderating this meeting, in which he spoke of the acceleration we have experienced in recent months. “The pandemic has accelerated the development of digital commerce out of necessity, because the world india mobile number details with name required it . For his part, Enrique Arribas , president of MKT, highlighted in the introduction how in recent months “ we have hyperdigitalized and we have witnessed an acceleration of e-commerce . Added to this is greater regulation on people’s privacy, the elimination of cookies and third-party data india mobile number details with name that have had a direct impact on digital advertising ”.
Álvaro Notario , Country Marketing Manager at india mobile number details with name Facebook Iberia, pointed out in his speech that “we are at a relevant time to support companies and for development to take place at all levels. We are witnessing an incredible evolution of e-commerce . In this sense, Facebook india mobile number details with name is very committed to business development and that is why we have developed Facebook Discovery Commerce ”.The speaker who kicked off the first day was José Ramón Alonso , Marketing Advisory Lead for Spain & Interactive lead for Retail, Consumer india mobile number details with name Goods, Auto and
Travel at Accenture Interactive, who india mobile number details with name explained the impact that changes in behavior have had of consumers by the pandemic and how they will behave in a post-pandemic world. «The effects of e-commerce are going to vary greatly depending on the sector in india mobile number details with name which we find ourselves. sale lead Businesses have been resized and have learned to meet this increasingly important demand«He explained. Likewise, he recalled that the vast majority of consumers assure that they will continue to use digital commerce, so e-commerce has india mobile number details with name come to stay. “The key is not to compare online vs offline, but to know how to combine both.
