Although Apple is not one of the major players in the advertising market, it is that of mobile devices. That is why your latest ad tweak on your mobile operating system has a very profound impact and has become one of the most popular and popular topics in the industry. The death of cookies has garnered more analysis and headlines, but the change Apple has brought will also have profound ramifications. Apple has given Hungary Mobile Database its users more control over who follows their activity and how the data is collected. From now on, users will have to expressly accept that the apps follow them and collect information, something that was done until now by default to be able to segment consumers and serve more targeted advertising. The company has argued that this increases privacy controls and gives more power to the users of their smartphones, although the view of the industry is much more negative. Apple is simply using their dominance position and preventing them from doing their job, they denounce. 
The large companies in the advertising industry, in fact, have developed parallel strategies to continue operating despite the changes Since the update of the operating system is already available, the problem is no longer a theoretical issue to be a practical one. The industry must already face the consequences of Apple’s move and, as they have Brother Cell Phone List just shown in an analysis published by Harvard Business Review, these could be multiple and have direct effects on many fields in the online advertising market. From the points they make in the analysis of the environment, several conclusions can be drawn. As much as Apple’s movement is one of many that the industry is making and that the issue of privacy is not only linked to its movements (the measures that increased the control that users have over what can or cannot be done have been appearing on a recurring and staggered basis over recent years), the giant’s decision will have a notable echo.
It will do it for large companies that depend on advertising to generate revenue – such as Google and Facebook, who have become the declared public enemy of the measure – but also for much smaller players who will see access to data cut. available on consumers. The echo will not only be in the advertising universe, but also in others that are highly dependent on data in their strategy. In theory, if consumers agree to be tracked, companies will have no problem doing so. However, it is unlikely that faced with the dilemma and directly that is the option they choose.
And here we must also keep in mind an important point: the company that will continue to have access to the data will be Apple (who could launch in the future to the advertising market ). All this will change the role of advertising in one way or another. In the analysis they point out that the ads will become much less relevant, since companies will have much less scope for personalization and targeting. Also, remember, do not forget that Apple will be the first step, but not the only one. Android, its most important rival and with whom the smartphone market is shared in terms of operating system, plans a similar move for the near future. Perhaps, it will also lead to a change in the language used to talk about advertising, data and monitoring, to be more transparent and clear and thus achieve that consumers better accept the tracking of companies.
