Signal’s latest social media campaign had it all to go viral. The messaging app – which uses the idea of privacy as a great lever to position itself in the market – planned an Instagram campaign. Of course, the campaign was aimed at privacy issues and sought to denounce the truth that they Ghana Mobile Database see in the market. “Companies like Facebook are not building technology for you, they are building technology for your data,” they explain in the post on their corporate blog in which they present the campaign. They know that it is not a secret, but they also believe that understanding it is difficult. “It is already possible to capture fragments of these truths in the advertisements you see,” they point out, before noting that “we wanted to use those same tools directly to highlight how most of the technology works.” 
The company developed ads based on data that can be segmented into online advertising that Facebook sells. For example, that you are a K-pop fan and chemical engineer living in Berlin who just had a baby or that you are a Leo, a faculty member and a fan of comedy. The ads are simple and powerful and were to be launched on Instagram. Signal created the Brother Cell Phone List campaign, but it did not come to light. Facebook banned the company’s advertising account. The advertising campaign was too honest and too transparent. Facebook has not given statements to the US media about its decision and the reasons why it banned the account and did not allow the ads to go ahead. Failure to do so – as well as outright banning the campaign – is a mismanagement of the situation. The Signal campaign is becoming much more viral than it might have been in its origin and everything it is generating is making the issue of privacy and the role that Facebook and its properties (WhatsApp or Instagram) have become in news.
