For the sixth consecutive year, SMASH BTL was named Best Promotional Marketing Agency in the 2007 Jerry Goldenberg Awards for Excellence in Communications. The Jerry Goldenberg Award, created by Editorial Dossier, has distinguished the best professionals and companies Egypt Mobile Database for a decade of the industry, has positioned itself as a benchmark and aspirational for the entire market. The 07 winners, chosen by the vote of all the Advertising Letter subscribers, will be known on November 30 during the dinner organized by Editorial Dossier at the Sheraton Hotel in Pilar.
SMASH, the agency directed by Diego Echandi, is a 100% independent company, closing 2007 among the most winning agencies in the MAA Globes Awards. This year, it is again ranked in the category in which it was the winner in 2005, which reaffirms its trajectory in the market. With a 30% growth in its billing and 20% in its client portfolio, since during the year it incorporated Clorox, Dánica, Easy, Figurella; McDonald`s, Porta, P&G, Trapiche, Unilever, YPF Gas, among others. SMASH BTL also has two specific divisions: Sports Business & Entertainment and Circus Mobile Marketing, which is reflected in its successful campaigns. 
Throughout the year, it developed important campaigns such as: “Divertite con FIZ” for Aguas Danone; “Most Wanted Family” and “Bamboo” for Clorox; “Ignite your Puma Passion” for ESPEN; “Easy Pesos Anniversary” for Easy; “Challenge – How much do you know about Soccer” for Gillette Prestobarba Excel; “Drawing Smiles” for Pro-Oral B; “Ski Contest Argentine Circuit” for Toyota; “Maximum Challenge” for McDonald’s (Regional); “Add flavor to the water of your meals” for Knorr Broths. About Smash BTL SMASH BTL is one of the main Argentine companies -100% independent- dedicated to the development, strategy and implementation of promotional marketing in all its forms. Specialized in “Marketing Services”, it has a presence in Argentina, Ecuador (Andean Region) and Paraguay.
Some of its main clients are: Aguas Danone from Argentina, Akzo Nobel (Brik-Col), Alto Palermo, Arcor, Clorox, Coty (All its Products), Citroën, CTI, Disco, Easy, ESPN, Essilor, Fargo, General Mills ,, Kraft Foods, Locos x Futbol, McDonald’s, Merisant (EqualSweet, Semble, Chuker), Oral-B and PRO, Papelera del Plata, Pernod Ricard, Plaza Vea, Procter & Gamble (Gillette, Pro, Oral B) Repsol YPF, Rimmel London, TetraPak, The Shopping Channel, Toyota, Trapiche, Unilever (Knorr) and Whirlpool.
