After a crazy day I just got home to continue working. There are many things that we commit to after a long day at work that we must resolve before giving ourselves, if we can, a few hours of rest. Who says that Spaniards work Benin Mobile Database on average less than Europeans? As they say on land # pamatarlos . As usual, I open the mailbox. There are fewer and fewer invoices, most companies invoice electronically. What if I find myself more and more every day is more propaganda, more publicity, more discount coupons. What do I do? Well, the same as most of the readers of this article. I throw everything in the trash can that is next to the elevator in the portal.
What do I think? Well, as a marketing professional and as a technologist, companies do not know that the investment will be a failure, that the impacts will be minimal and that the efficiency and ROI will be a disaster. So I have Brother Cell Phone List spent an entire afternoon trying to convince immobile businessmen. However, the discount coupon is one of the strategies for attracting new customers, not loyalty, most used today. Couponing in our commercial environment
The figures are absolutely staggering. In 2012 there were more than 250 million discount coupons that were “distributed” to the Spanish. We are talking about 40% more than in the previous year. These figures do not include local discount coupons, that is, those that come to us through mailboxes, windshields, or closer techniques, but only coupons disseminated through electronic means. This strong commercial strategy of attracting clients has had an impact. In 2012, about 50% of Spaniards used discount coupons and around 15 million people used more than 8 discount coupons, going for the first time to an establishment for their consumption.
Despite these figures or better, because of these figures, companies have been convinced that the massive use of discount coupons is a wrong marketing strategy, and for several reasons: Although it can be used to attract new customers, the success is very low. The coupon customer is not loyal at all, only loyalty to new coupon offers.
It is an affront against the loyal customer who observes a differential treatment compared to the new customer.
Despite this, discount coupons continue to have a constant growth of around 20% per year, the marketing strategy for the use of discount coupons has been modified in recent years, based on:
To be used in campaigns of very short duration.
Have a very high rotation of the offer associated with the coupon. Discount coupon problems What seemed five years ago was going to be the panacea of marketing has become a real strategic dilemma for companies today, for one or more of the following reasons: The high amount of the offer that users find, both on paper and digital. The high cost that companies incur in hiring their services with digital coupon service companies. The low rate of customer loyalty for the use of coupons. The poor measurement of the results of the campaign by companies. The low use of coupons in relation to their issuance due to problems derived from their conservation, loss and use or exchange.
