In 2019, only half of Google searches generate clicks. While it is important to work regularly and carefully on your SEO actions, we strongly advise you not to focus all your efforts on your SEO and to start putting energy into marketing visibility practices.
In this article, the SEO experts from 1000 Mobile Phone Numbers our Montreal web agency present 5 marketing visibility tips to optimize your notoriety and your natural referencing.
Write guest articles to optimize your web visibility
Comment on blog posts by integrating external links
Optimize your notoriety and your SEO with newsletters
Write press releases to demonstrate your expertise
Participate in events to gain visibility
Conclusion
Write guest articles to optimize your web visibility
What is a guest post? This is an article that you will write and publish on a blog other than your own.
In these guest posts, you must write content
Related to your field by integrating links redirecting to your website. Acquiring quality links is a very good solution to improve your web visibility. In addition to reaching your usual audience, you also appeal to the audience of other bloggers, thus allowing you to attract new prospects to your website.
To do this, you need to choose blogs that cover topics similar to yours. If visitors to that site find your content relevant, they will be curious to learn more about your expertise by visiting your website.
Additionally, it is best to choose websites with
a high domain authority. Indeed, if your site gets links from a site with a high domain authority, Google will notice it and will tend to position it better.
To know this domain authority, you can use tools like Moz or Ahrefs .
Comment on blog posts by integrating external links
Commenting on blog posts is another 99 acres Data strategy to acquire quality links. Take the time to choose the right articles to comment on, favoring articles that generate a lot of traffic (to check this, you can look at the number of comments or likes at the end of the article) in order to increase your chances of interacting with an active community.
To find blog posts to communicate on, it’s very simple. Go to Google and enter this formula in the search bar: SECTOR + “leave a comment”. Following this search, Google will filter all blog posts related to your query and allowing comments.
For example, a dentist would search
Once you have found the right blog post, it is time to think about writing your comment. Understanding the author’s intentions and way of expressing themselves will allow you to react and comment on their article in a relevant way. To do this, read some of their articles on their blog.
Be careful, a lot of the comments coming from businesses are spam, so make sure you understand the topic of the article and the other comments to show your interest and knowledge about the topic. Your comment should add some value to the article to keep the readers’ attention.
Optimize your notoriety and your SEO with newsletters
Email allows you to communicate, interact and retain your audience. A newsletter is the ideal medium to share news about your company and your sector of activity, blog articles, promotions or even to broadcast job offers. As you will have understood, you can share various information thanks to emails.
Before you start writing your newsletter, carry out a marketing watch and ask yourself the following questions:
Why did people subscribe to my newsletter? Don’t hesitate to create and share surveys to understand what they expect from you. Do they want to discover your new products or would they prefer to obtain information about your field of activity?
What is your goal in sharing this newsletter? Is your goal simply to retain your current customers or do you want to increase your blog readership?
Also, make sure that the information you are communicating is understandable to everyone or you risk losing subscribers. So be sure to use accessible vocabulary and illustrate your points if necessary.
In your content, integrate action buttons redirecting to your website and to your various social networks in order to encourage readers to learn about your expertise and contact you.
The newsletter therefore allows you to both increase your marketing visibility with your audience, and indirectly to positively influence your SEO if readers go to your website, your social networks or if they contact you.
Seo-newsletter
For example, in the My Little Big Web newsletter, we share relevant news relating to the world of the Web as well as articles that we publish on our blog while ensuring that the information we disclose is accessible to everyone, both novices and digital professionals.
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Write press releases to demonstrate your expertise
A press release perfectly combines Special Database Address web visibility and SEO. Indeed, it will indirectly optimize your online reputation if it is relevant and highlights your professionalism.
