In Mexico, 55 million 300 thousand people were registered in at least one of the numerous social networks in 2016. The use of social networks has become popular in the Mexican nation, with the number Namibia Phone Numbers of users expected to reach 61 million this 2017, according to Statista estimates. Thus, these are platforms in which brands are quite affected when they do not properly handle a crisis, therefore, the following figures could help you manage one. ONE. First, you have to know that the social media platforms preferred by marketers globally are Facebook, Twitter and LinkedIn at 93, 76 and 67 percent, respectively, according to an estimate from the Social Media Examiner.
TWO. Data from the Study of Crisis in Social Networks 2016, prepared by the Merca2.0 Research Department, revealed that 38 percent of the 319 respondents said that they must respond immediately to a crisis. While 38.7 percent, considered that in less than an hour, so it is a short Phone Number List period in which the brand must act, according to users. THREE. For 28 percent of those consulted by Merca2.0 researchers, the ideal is to hold a meeting with the marketing and communication department to determine the best action to counteract the negative impact, that is, organize to implement a contingency plan that it must have been designed previously.
FOUR. 83 percent of companies do not know how and what to measure regarding the perception of their brand in social networks, so it is important that the company consider going to agencies to, first, know the perception of their brand and later know how to act before an inconvenience in social networks.
