b2b web design trends for 2023
Redesigning Your B2B Website in 2024? You’re Not the Only One.
Businesses are looking to 17 B2B Web Design 4 embrace bold changes this year that redefine their brand and provide a fresh look and experience for their customers. Websites are beginning to include more self-identification services that offer personalized experiences, like Prose, Aura, and Function of Beauty, which are dominating the haircare industry by providing customers with unique formulas for products based on their routines, lifestyle, and personal needs.
In design clients are looking for an elevated
aesthetic experience that has the look and feel of 2024—quick, efficient, and bold. To stay ahead of the curve, it’s crucial to keep up with the 17 B2B Web Design 4 latest web design trends to keep your website (and company, for that matter) from feeling dated, clunky, and overall irrelevant.
Related Reading: 15 B2B Web Design Trends for 2023
Here’s a look at what’s trending in B2B web design this year:
Top B2B Website Design Trends
More App-Like Experiences
If you think about how most of us spend time on the web these days, much of it is done using apps where there’s a heavy focus on user experience and interaction.
Who says a B2B website can’t resemble the apps
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we know and love? Features designed to give clients a fun, interactive experience are becoming more popular for one simple reason: people like them. They’re a great way to keep a potential customer on your site for a longer stretch (which increases the chance of conversions, of course).
Give them something memorable 17 B2B Web Design 4 and improve their perception of your brand while potentially moving them through the funnel.
Related Reading: 6 Apps That Can Help Small Businesses Compete Against the Big Guys
Simplified Navigation Menus
Gone are the days of cluttered and complex navigation menus. In 2024, the focus is on simplicity and ease of use. The strongest websites are opting for simplified navigation menus that showcase only the most essential pages and options and streamline user experience and direction.
This approach not only enhances the experience for the user but also ensures that visitors can quickly find what they’re looking for. Minimalism is key, and with clear and concise labels that guide users effortlessly through the website, they are less likely to get distracted from completing their purchase of your product or service.
Related Reading: Zen and the Art of Website Maintenance
The One-Page Website
Our creative director, Jacob Hovanec, is a huge fan of the one-page website. These can work for product pages, landing pages for specific audiences, CTA landing pages for your paid ads, and more.
Related Reading: Landing Pages That Actually Convert (And How to Make Your Own)
One of the biggest advantages of these one-page sites is that they’re a simple way to get your message across to new visitors who don’t know anything about your brand. Rather than overwhelming them with information, you can give them what they need to know fast 17 B2B Web Design 4 and in an easy-to-digest way.
Single-page websites are also more mobile-friendly than clicking through links or tabs to find more information. Given that mobile browsing is preferred over desktop searching, condensing your brand’s information into one page is a huge plus. Your customers will thank you.
Responsible Motion Design
Motion can be a fun way to add visual interest to your site, but it needs to be used in the right place at the right time. Too many dazzling (read: distracting) visuals that don’t add to the user experience can cause eye strain or overwhelm them—motion, for its own sake, is a mistake.
This is partly due to the massive increase in video content over the past several years. With so much movement across the web, designers must be 17 B2B Web Design 4 selective and intentional about how they incorporate it. Every animation and video should serve a clear purpose and be just enough to grab the user’s attention while reinforcing your company’s branding.
Related Reading: Sleek and Cool – Design in a Service World
Optimize for Mobile Devices
This B2B web trend is absolutely imperative.
Mobile-friendliness is, and will continue to be, one of the biggest web design trends and a must-have for B2B websites. As of January 2024, nearly 60% of all searches were performed on mobile devices across the board—including both B2B and B2C. Customers being on the go, and therefore on the internet, is a universal truth nowadays. People are active online, even in the grocery store checkout line or in traffic at a red light.
Websites that aren’t mobile-friendly result in revenue loss. Because people do not have patience for long load times or ancient-looking HTML sites that are impossible to navigate on the go, they will simply click off them rather than waiting for them to fully load (Netflix may have triggered an entire generation with their endless buffer-sign…).
Related Reading: The Demand Generation: What It Is and Why You Want to Be A Part of It
Additionally, websites built with smartphone
users in mind provide the best overall experience with smarter design choices—minimalism, concise messaging, and clickable interfaces.
If your website isn’t optimized for mobile, potential customers are far more likely to leave than they are to suffer through an unappealing experience. What’s more, not ensuring your website is mobile-friendly could affect your placement in the search engine 17 B2B Web Design 4 results pages (SERP). Many B2B SEO experts believe that Google penalizes sites that aren’t mobile-optimized.
We’re not saying your website on mobile vs. desktop has to be identical, but a user-friendly mobile option leveraging a responsive design will make a difference in prospects staying on your site.
Related Reading: The Rise of Visual Content Marketing: 5 Reasons Infographics Rock
Grainy Gradients on Images
Gradients on their own tend to invoke shiny, slick, futuristic perfection. Adding a grainy texture to gradients, however, gives the visual elements on your website a completely different feel, making the effect more natural and even nostalgic. You can even add subtle shadows to make the colors look like they have more depth.
This web design trend adds a internet-marketing-what-it-is-and-how-to-use-its-tools touch of uniqueness and personality to a website. It can help create a visually appealing and memorable user experience. By combining the sleekness of gradients with the imperfections of a grainy texture, designers can achieve a balance between modern aesthetics and a more organic feel.
This trend can be particularly effective for websites in industries that want to convey a sense of authenticity: think fashion, food, or lifestyle brands. By strategically placing shadows or highlights, designers can create an illusion of three-dimensionality, making the images pop off the screen. This technique can enhance the overall visual impact of a website and make it more engaging to users.
Related Reading: 8 Ways to Make Your Social Media Images Rock
Fun Effects One of the most beautiful web
design trends is glass morphism—using a combination of transparency, blur, and movement to make an image look like glass. When used strategically, it can make sites or apps appear more attractive to users.
To achieve the glass morphism effect, designers can use CSS properties like backdrop filter and blur to create the illusion of transparency and depth. Designers can use this effect in anything from logos and branding to website design. You’ll just want to ensure that the glass effect doesn’t affect the accessibility of your text. This trend adds a modern and sleek aesthetic to alb directory websites, making them stand out and capture the attention of users.
Related Reading: To Rebrand or Not to Rebrand: A Guide for Businesses at a Turning Point
Vibrant Color Schemes
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