Two of the promotional marketing strategies that are penetrating the digital market the most in recent years are discount coupons and on-site / off-site prizes or raffles, and is that everything that is to lower the price of an item or obtain it free sounds tempting to consumers. Thanks to Web positer , we analyzed how to boost the ROI of discount coupons, a type of promotional marketing that oscillates between overexploitation China Mobile Database and intelligent use. The consumer is so saturated with receiving offers that a survey carried out last May by the Frankfurt Institute for Social and Market Research, for the Horizon.NET portal, confirmed a 7% drop in the demand for discount coupons through from companies like Groupon, Dailydeal or Dealvertise. Is it possible, then, that the use and abuse of promotional actions have a rebound effect? The data from this market study reveals that more than 30% of those surveyed did not feel a need for any of the categories offered by these channels. Where did the error lie? Is it worth giving up 50-90% of income to bet on these offers? 
Regardless of the controversy, whose resolution will depend on the sector, the particularities of the product and, above all, on choosing the platform or channel that best suits the target audience we are targeting, Promotional Marketing, via offers, prizes and discounts, it is the easiest way to attract customers in times of crisis. We are going to examine some of the reasons on which this theory is built Conversion: There are two very clear reasons (and many debatable reasons) why a user becomes Brother Cell Phone List a consumer of our brand or discards a product / service, conditioning , naturally, the convertibility of our strategies: Both pitfalls can try to save themselves. The first challenge would be faced with the redesign of the product or generating a previously non-existent need (pulling strategies such as attraction marketing, with emotional / rational advertising; the second, lowering the price through promotions and discounts).
The simplest thing would be to find us a good creative team and develop a SWOT Analysis to discern the Weaknesses, Strengths, Threats and Opportunity of the product in order to reinvent it (the famous R&D). The next step would go through a market study, for example, surveying potential or de facto customers in exchange for a benefit (another discount voucher, without going any further) or using any other technique that allows you to estimate the price of the product. Based on this data and the profitability threshold, we will set the maximum value of the offer that the discount coupon / bond will have, based on certain profitability guarantees. However, we can also start by testing the different platforms and distribution channels of the coupons in order to find out the promotion strategies that work best for our business through the trial / error method (AB Testing).
2. Free Advertising: Regarding advertising, this type of promotions allows customers who did not know you and / or did not consider buying from you, to take the step with this claim, share the promotion with their circle (word of mouth), etc. Above all, it is your great opportunity to convince the undecided, who are torn between two products with similar characteristics, or to attract customers without loyalty. Branding:Whenever possible, we should try to make our brand name appear prominent in the discount, especially if we use such popular and varied platforms as Groupon, Groupalia or Letsbonus. The campaign, in addition to increasing sales, should contribute to the development of the manufacturer / supplier brand that bears the cost. Capture the Consumer and the User:In connection with the previous point, it seems logical to affirm that, when launching discount coupons, we should not fall into the (usual) mistake of prioritizing obtaining new customers over the loyalty of current ones. In fact, it is generally easier to sell to a satisfied customer than a potential one. In this sense, we can choose a unique offer for both or, better yet, customize it depending on whether it is aimed at consumers or potential users / clients.
Periodic, but not routine offers Overexploitation of this promotional marketing resource can overwhelm the recipient and lead to presumed “bargains” to end up in the spam or recycle bin of many subscribers. Launching discount codes or offers with a fixed periodicity, and / or too intense, eliminates the call effect and the surprise associated with a “punctual and unrepeatable offer”, which must be taken on the fly. It is more interesting not to establish a fixed and predictable periodicity, except in very specific cases, to launch discount bonds; study the most suitable day and even time of shipment.
